What is Boum Boom?
Boum Boom is a bold, ever-evolving creative brand founded in 2018 by Detroit-based artist Halie G. What started as a way for Halie to express her personal style and passions while in graduate school has grown into a vibrant lifestyle brand rooted in identity, culture, and self-expression.
Inspired by her deep love for anime, K-pop, and her Detroit roots, every Boum Boom design reflects the energy and influences that shape her world. Over the years, the brand has expanded across original art prints, clothing, shoes, and accessories—built through partnerships with print-on-demand companies, a strong social media presence, and features in multiple magazines and interviews that share its evolving journey.
As of May 2025, Halie has shifted her creative focus from fashion and accessories to press-on nails after her longtime nail tech moved away. This moment sparked a deeper passion for nail art, quickly becoming one of her most transformative creative paths. Since then, she has grown faster than ever as a press-on nail artist, building a new chapter of Boum Boom centered around wearable, expressive nail designs. Her nail tech played an influential role in this journey, helping shape the foundation of her artistry and growth.
While press-on nails are now at the heart of Boum Boom, Halie’s background in fashion continues to influence her work, and she hopes to reintroduce select fashion pieces in the future.
Whether you're a K-pop fan, anime lover, Detroit native, or someone who simply loves expressive design, Boum Boom offers unique pieces made with you in mind. And this is just the beginning—Halie G continues to grow Boum Boom, one spectacular design at a time..
ABOUT HALIE G
Halie G, a 31-year-old Detroit native whose creativity knows no bounds. With a passion for art and a love for all things nerdy, including games, anime, and K-pop, she infuses her work with a vibrant energy and playful spirit. Known for her bold and imaginative style, Halie brings a unique perspective to her creations, capturing the hearts of fans worldwide. But beyond her artistic talent, she's also a goofy soul, always ready to bring a smile to your face with her infectious laughter and playful antics. Get ready to be inspired and entertained by the one-of-a-kind world of Halie G.
Every piece tells a story and every design is infused with passion. As a solo artist, Halie G pours her heart and soul into every aspect of her business, from conception to creation. Drawing inspiration from her diverse interests, including games, anime, K-pop, and more, she brings a unique flair to each project. But what sets her apart is her dedication to collaboration. Halie partners with small companies and artists to bring her visions to life, ensuring that each product is crafted with care and attention to detail. With custom-designed merchandise, every item in Halie’s collection is a testament to her creativity and entrepreneurial spirit. Join her on this journey of artistry and innovation, where every purchase supports a dreamer and a small business.
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